Décor vs. Staging: What the Difference is and how to decide?

Nicholas Haslam, one of the top interior designers in London, once said “interior decoration partly thrives on being social.” Just as we each have our own individual style, so do our homes.

Décor is a reflection of our personality that we showcase in our home. Its essence can come from a piece of art that inspired us or a season’s hot colour. What appeals to one person might not appeal to another.

Interior decoration partly thrives on being social.

Nicholas Haslam

Staging is the skill of setting up a home in a way that controls traffic flow, maximizes square footage and highlights features as well as downplays negatives.

Appealing to the emotion of the buyer is a large part of what we do since the decision to buy a home is often based on the emotional feel and attachment that a buyer experiences in your home. This goes far beyond décor and personal taste.

“Staging is an excellent tool that can be used to give a home a little extra push for sellers. Staging isn’t used by every Realtor® in every situation, but the impact it may have and the value it can bring is clear to both home buyers and sellers,” says the National Association of Realtors 2015 Profile of Home Staging.

Making the decision
When it comes to selling your home the science behind staging makes it an easy choice. The goal is to attract as many buyers as possible. The best way to do that is to create an organized and neutral space in which others can visualize their own personal style and décor in.

As experts in the field, we have been staging and helping people prepare their homes for sale well over 18 years. Since we have been providing this valuable service for so long, we have developed the ‘Staged & Sold’ brand and are owners of the trademark. Our proven statistics for average days on market as well as list-to-sell price ratio proves that our staging strategies work.

When we stage your home, we walk you through the process step-by-step and come up with a room by room action plan for both inside and outside the home. It is not simply a consultation; it is a full hands-on professional staging of your entire home, completely complimentary and part of our full service program.

We encourage you to visit our website at roccasisters.ca to learn more about our ‘Staged & Sold’ brand. Please don’t hesitate to contact us today for your free home evaluation and staging consultation.

Posted on August 12, 2015, in Uncategorized. Bookmark the permalink. Comments Off on Décor vs. Staging: What the Difference is and how to decide?.

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